Dec. 22, 2009
COLUMBIA, Mo. -
Mizzou Sports Properties, a property of Learfield Sports, and exclusive athletics multimedia rights holder for the University of Missouri, announced today that a five-year Mid-Missouri radio agreement has been reached between Missouri-based Zimmer Radio Group and its KCMQ-FM, KTGR-AM, KWOS-AM, KFAL-AM, KKCA-FM stations.
Under terms of the new Zimmer Radio Group agreement, KCMQ (96.7 FM), KTGR (1580 AM), KWOS (950 AM), KFAL (900AM) and KKCA (100.5 FM) will simulcast all football, men's basketball, coaches shows and daily shows starting with the 2010-11 season. Highlighting the list of stations is KCMQ (96.7 FM) with its tremendous signal (100,000 watts) that will provide increased coverage for Tiger fans.
In addition, for the first time in school history, all baseball and women's basketball games will be heard on AM and FM. KTGR (1580 AM) and KKCA (100.5 FM) will air all games, starting with the 2010 Mizzou baseball season. Broadcasts of select Olympic Sports events and increased promotional opportunities for Mizzou Athletics are other highlights of the deal.
Radio rights for the Tiger Network have been held by Cumulus Broadcasting. "We appreciate the opportunity to create a new partnership with Missouri-based Zimmer Radio Group and expect outstanding coverage and programming to follow. At the same time we're extremely grateful to KFRU and Cumulus Broadcasting for their commitment and dedication to bringing Tiger game action over the airwaves to fans for so many years," said Mike Alden, Director of Athletics at Missouri.
"We're happy that Zimmer Radio Group will serve as our new radio home for the Tiger Network in Columbia, Jefferson City, Fulton and all over Central Missouri," said Jeff Shoultz, General Manager for Mizzou Sports Properties. "Not only are we pleased to put the Tiger broadcasts on KCMQ, a 100,000-watt FM station, but we now bring FM coverage for Mizzou baseball and women's basketball into the mix for fans all across Central Missouri."
According to Zimmer Radio Group owner John Zimmer, this marks a new chapter in the company's Mizzou history books. "There's no question we're excited to be carrying the Tiger Network, and we're confident we will continue to build on the legacy that's been
established. We were drawn to this opportunity because of the tremendous academic and athletic reputation that Mizzou Athletics possesses."
Dallas-based Learfield Sports is an operating unit of Jefferson City, Missouri based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri. In addition to Missouri, Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations and titles the Learfield Sports Directors' Cup. The company manages marketing partnerships for the Black Coaches & Administrators (BCA) and provides exclusive sports programming to more than 1,000 radio stations throughout the country. For additional corporate information and a complete collegiate portfolio, visit learfieldsports.com.