Nov. 23, 2011
What is it?
The Mizzou Network is a web-based audio-video platform showcasing unique Mizzou content. It will consist of a combination of on-demand and live content.
How is it different from Mizzou All-Access?
The Mizzou Network is a rebranding of Mizzou All-Access. In addition to the name change there will be a greater emphasis on exclusive content for all Mizzou sports, as well as the inclusion of University and historic content.
Why is it unique?
What will make the Mizzou Network unique is the turnkey distribution to multiple platforms. When a video is posted to the Mizzou Network page on mutigers.com, it is automatically pushed to the official CBS mobile app (available on Apple and Android smartphones, and coming soon to Blackberry).
Distribution is also a unique component. Missouri athletic content will reach more fans than ever before through its syndication efforts with CBS Interactive. In addition to the Missouri team page on CBSSports.com, MUTigers.com content will be pushed to StLouis.CBSLocal.com to showcase select video clips and up-to-date athletic information. The MUTigers.com syndication net will be cast to an even wider audience through the CBS Audience Network (CAN). Again, Mizzou Network content will be pushed to major online media outlets such as Yahoo, YouTube, Comcast XFinity, MSN, AOL, and many more through the partnerships established by CAN. Initially, in early December, the content will be pushed to a select group of sites to help mold the syndication strategy which will then lead a continually expanded effort to reach more and more Mizzou fans.
In addition, content will eventually be distributed to a specific channel on "connected/smart" or web-enabled TV's.
What type of content will be on the Mizzou Network?
Content will range from standard highlights to coach/player interviews, special reports, features, historic games, live events and more. Content and programming will continue to evolve. Every day there will be something new.
Will the Mizzou Network be enhancing live event coverage?
It is our goal to enhance our live event coverage. In the short term we will be adding multi-camera live streams to select events. Eventually we plan to do so for all or most of our events, but we do not have a firm timetable on when that will happen.
How much does it cost?
The model will stay the same as the current Mizzou All-Access. The vast majority of on-demand content (interviews, highlights, features, etc) will remain free. Live audio and video will require a subscription. Monthly subscriptions cost $9.95 and an annual subscription is $79.95. Current subscribers to Mizzou All-Access will continue to have uninterrupted access to the Mizzou Network.
What is the timeline for launch?
The Mizzou Network launches December 1, 2011.