Aug. 21, 2000
Columbia, Mo. -
Missouri Tiger football and men's basketball games will return to the airwaves on St. Louis' KMOX Radio (1120AM). After a three-year hiatus, the University has granted broadcast rights to the station as part of a two-year agreement announced today by Missouri Director of Athletics Michael Alden.
The agreement is effective for the upcoming 2000-01 season. Terms of the agreement call for Tiger football games to be broadcast live on KMOX, with the sole exception being conflicts with St. Louis Cardinal Baseball games. When conflicts arise, Tiger football games will be aired live on broadcast partner KFNS Radio (590 AM and 100.7 FM).
During the course of the basketball season, the first year of the agreement states that KMOX will carry 10 MU games. Additionally, all MU contests will be heard live on both KFNS AM/FM, giving Mizzou simultaneous exposure on as many as three stations at once in the market. As many as 13 key basketball games will be aired on KMOX during the second year of the agreement.
"We are very pleased to come back home to what many people consider to be the most authoritative sports station in America," said Alden. "KMOX is the top place to be in St. Louis, and we feel this agreement not only fits with our vision, but ultimately it benefits our fans," he said.
Street & Smith Sports Business Journal recently ranked KMOX as the nation's top sports radio station in major league markets. The station boasts a market penetration of 29.5 percent in the city's metro population of 1.9 million people. As one of the few clear-channel stations in the country, KMOX's extensive reach can include as many as 44 states at night.
"This offers MU exposure that is unprecedented in the St. Louis market," said Mike Behymer, of Mizzou Sports Properties. "Missouri fans now have an opportunity to hear the Tigers like never before, and we think that's very exciting for the future," he said. In addition to the broadcast rights, KMOX will promote MU with as many as 30 sportscasts a day, as well as with planned marketing, fundraising and Internet ventures.
KMOX Vice President and General Manager Karen Carroll said, "KMOX is proud of our association with the University. As America's Sports Voice, Missouri will join the St. Louis Cardinals, Saint Louis University Basketball, Evening Specials, CBS Monday Night Football and the NFL playoffs as part of our incredible line-up."
"As St. Louis' only all-sports radio station, KFNS is proud once again to partner with KMOX in the broadcast of the University of Missouri football and basketball games," said Greg Marecek, KFNS President/CEO. "It can certainly be said that KFNS Radio is the home of college sports with the Universities of Missouri and Illinois games along with college football and basketball's major championships."
According to KMOX Operations Director, Tom Langmyer, the KMOX/KFNS partnership calls for more extensive coverage of Missouri sports in St. Louis, through weekly interviews with Athletic Director, Mike Alden on KMOX's top-rated "Sports On a Sunday Morning" program along with regular on-air interviews with Head Football Coach Larry Smith and Men's Basketball Coach Quin Snyder. The morning after each game, KMOX will air customized wrap up reports from Missouri play-by-play announcer, Mike Kelly. KMOX has also added a college football wrap-up show on Saturday evenings. In addition, KFNS will air the "Football Scoreboard Show" and the weekly "Tiger Talk" progams with coaches Smith and Snyder. KFNS will also air daily "Mizzou Updates."