Aug. 1, 2012
COLUMBIA, Mo. - The University of Missouri is participating in the inaugural Pledge Your Allegiance for College Colors Day spirit competition and is asking for fan support to help win the prestigious College Colors Day Spirit Cup and $10,000 toward the general scholarship fund.
By visiting www.espn.com/collegecolorsday, Tiger fans can register to pledge their allegiance to Mizzou as the school with the most college spirit and loyal fan base. All registrants are entered to win weekly $50 gift cards from ESPN Shop and one of two grand prizes, including a $500 college shopping spree at ESPN Shop.
The website-based rivalry competition, which includes 165 participating colleges and universities and is an element of this year's 2012 College Colors Day celebration, is set to go live beginning Aug. 1 and will run through the entire month leading up to College Colors Day on Aug. 31. Throughout the competition, standings will be tracked nationally, as well as by conference.
College Colors Day is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day on Friday, Aug. 31.
The inaugural national spirit competition is presented by The Collegiate Licensing Company (CLC), a division of IMG College, and NCAA Football.
"We are excited to engage fans in the first-ever College Colors Day spirit rivalry competition on ESPN.com," said Catherine Gammon, Senior Vice President- Brand Development, The Collegiate Licensing Company, a division of IMG College. "We encourage all fans to cast their pledge and spread the word with fellow fans to ensure their favorite school is crowned the winner of the College Colors Day Spirit Cup."
Mizzou Fans are also encouraged to share the Pledge Your Allegiance for College Colors Day competition through Facebook, Twitter and other Social Media outlets.
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