July 22, 2014
COLUMBIA, Mo. - Sweeping Twitter and Facebook by storm over the last month has been the "#Chillin4Charity" campaign, initiated by the Arizona women's basketball coaching staff to help benefit the Kay Yow Cancer Fund. A challenge system developed, and Mizzou Director of Athletics Mike Alden and Director of External Engagement Ashley Moore got involved.
Those called out to get dunked with icy cold water can choose to participate, or instead immediately donate money to the Kay Yow initiative. Challenges that are successfully satisfied can then be recognized with donations by the person or group that originally issued the challenge.
See below for the Tiger duo's response to their respective challenges, as well as new challenges put on the table! Additionally, special thanks to Mizzou Football's Evan Boehm and Ian Simon for help with the heavy lifting!
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