Mizzou Athletics Renews Contract with MSP



Jan. 7, 2002

Columbia, Mo. - The University of Missouri Department of Intercollegiate Athletics has signed an extension with Mizzou Sports Properties (MSP) that will give multi-media marketing and sales rights to MSP for three years, through June, 2005, as announced today by MU Associate Director of Athletics for External Operations, Mario Moccia.

The agreement, which will reach in excess of $7.5 million, gives MSP the rights for securing corporate partnerships for MU's 20 men's and women's sports programs. MSP is also responsible for the radio broadcasts of football, men's and women's basketball, and baseball games, along with the weekly coaches' radio shows. Telecasts of the football and basketball TV coaches' shows and a select number of men's and women's basketball games are also part of the agreement with the University.

"We're very pleased to continue our association with MSP," said Moccia. "MSP's statewide and national ties made it a simple decision to extend our partnership. The success of our athletic programs, the powerful conference we are in, and our loyal fan base make Mizzou an attractive property for this type of arrangement, and it is truly a win-win situation for everyone involved," he said.

"Mizzou Sports Properties is delighted to retain our partnership with Missouri Tiger Athletics," said MSP General Manager Mike Behymer. "We're pleased to be part of Mizzou's tradition, and excited to be included in what looks to be a great future," he said.

In May of 1998, Mizzou signed a four-year agreement with MSP in a deal at the time that was one of the first such outsourcing of marketing rights in collegiate athletics.

MSP is a joint venture with Learfield Communications, Inc. and International Sports Properties (ISP). Learfield and ISP have similar joint ventures currently with Alabama, Clemson, Syracuse and Villanova.

Learfield, which has been associated with MU for over 20 years, was formed in 1972 in Jefferson City, Mo., and has grown to be recognized as a leader in the management of radio networks and marketing rights at the intercollegiate athletics level. ISP Sports was founded in 1992 in Winston-Salem, N.C., and has rapidly grown to own multi-media rights to numerous college entities as well as PGA golf properties.

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